Pema makes soft things. Not just in texture — but in spirit. Each morning, she picks up her felting needle and begins shaping a small story:

a hedgehog hugging a lemon,

an owl dreaming of bubble tea,

a yak with a winter hat and a gentle smile.

She never called herself an artist. She just liked making things that made people smile. But for years, no one really noticed. Her creations sat quietly in the corners of dusty market stalls —lovely, charming, and completely overlooked. No brand. No platform. No spotlight.

She didn’t know that somewhere out there, the world was already in love with soft handmade things —

with names like Jellycat, and stories that people carried on their bags and shelves.

What she didn’t realize: what she was making was just as good — if not better.

Until one day, a traveler picked up her “wool fairy sheep” and gifted it to a friend in London.

The response?

“Where did you get this? It’s like a felt Jellycat.”

That one comment changed everything.

That’s why we built this platform:

To help people like Pema —

quiet artists with brilliant hands —

bring their work to the people who have been looking for them all along.

Now, her felted companions are slowly finding homes around the world:

🎒 on backpacks, as soft little protectors

🍼 in nurseries, as a baby’s first companion

🎄 on Christmas trees, as tokens of hope and joy

We just know they were never meant to go unnoticed.

Pema is just one of many women artisans in Nepal —

not mass-producing toys,

but handcrafting warmth, stitch by stitch,

to make the world a little softer.